tutorial projects

random tutorials i've followed or just random designs i made

Publication Ad

I made a magazine ad based on the ad specifications that would be in the magazine called outdoor photographers. The ad specifications for this magazine is as follows:

Trim Size	7 7/8" x 10 1/2"
Bleed Allowance	1/8" (.125")
Safety Margin	3/16" (.1875")

Full Page

with a bleed

8 1/8 x 10 3/4

Thumbnails:

Rough:

Traget Audience: Nature lovers and any photographers

Call to Action: To see the beauty of nature and to take you to website

This is my magazine publication ad it's specifications are as follows:

Trim size: 7.875" x 10.5"

Bleed: .125"

Margin: .1875"

Final Magazine Ad ready for print

Image used for my project was downloaded from hdwallpapers.net

Newspaper ad

This project was a newspaper ad for the collegio newspaper. I first had to figure out what  size the collegio's column inches were.

According to the collegio newspaper the column widths are:

1 = 1.83"

2 = 3.79"

3 = 5.75"

4 = 7.71"

6 = 11.63"

5 = 9.67"

Requirements for the project are as follows

    -       No bleeds 

    -       Minimum of .125 margins

    -       Black & White only (No color)

    -       Size according to your Budget: maximum $197

     -    Bitmap format

My specifications for the ad was:

5 col x 9" = 45    45 x $4 = $180

5 column inches = 9.67 inches

my final dimensions was 9.67" x 9"

My target audience is all the Pittstate Students and the community.

My call to action was to visit the website for more information and promotion through a coupon.

This is what my ad looked like before on screen critic (class critics our work and comes up with ideas that may help)

My final finished ad 

Fall break typography photos

Over fall break i found some typography signs some bad typography that is hard to read and some good typography where the design and everything flows well and is easy to read
This is an example of hard to read typography

On the other hand i ran into some signs that had good typography
This photo is clear to read

Direct mail

This direct mail piece is going to be a 5x7 and have direct audience. The direct mail is supposed to be made so it can be sent to two different audiences as well. Instead of sending the same mail to everyone it is better to have the mail be directed more to the audiences of the receivers.
The pictures below show a few thumbnail sketches of the direct mail.

In the first picture it shows that there will be the same picture in the front and have different backs directing toward incoming freshman to join the Pittstate soccer club.

The next thumbnail sketches show two fronts and two backs to  promote college students that want to just play soccer for fun and some that would like to compete in a tournament.

QR code

This is the QR code that takes people to my blog. A QR code is made so smart phones or mobile devices can easily scan this picture and it takes them straight to the site. This is a great way to distribute my site quickly and easily of the work I have done.

business card

This business card folds and is 2" by 6.375". We were given a sample card and had one class period to come up with our own card. I started out measuring the card. The business card was supposed to have one raster image and if wanted a greyscale photograph with only one spot color in the project. the bleed on this project was .125" and margins were .125" as well. the finished product i came up with is below.

notepad

Below are some thumbnail sketches of a 5x7 notepad project

The notepad project will be 5"x7" black and white. I will be printing off 50 sheets with a clipboard back.
Although my final outcome was not based on the sketches, the sketches started me on ideas to work around.
My final notepad made in InDesign came out looking like this:

I got a proof printed and it came out just the way i wanted it to.

To get the full notepad printed i was given an estimated cost of $3.58

SAC oval poster

August 12, 2011
I was assigned, for a side project, to create a poster for the student activities center. The poster is for the oval events and dates that occur on campus at Pitt State.

I went home and got started right away for it was requested to be done as soon as possible
I spend about 10 minutes deciding on different ideas. I finished my final poster idea within about 3 hours of sitting at the computer. The following pictures show a few different steps i went through to get to my final poster.
My first idea i attempted was a bubbles theme shown below:

I decided it looked a little to plain and didn't really relate to college town and the oval event

The greyscale poster would be cheaper to print, but was not as alive as i wanted the poster to be.

This is the final printing poster that will be used on campus to promote the dates of the oval times on campus and the SAC group.

Review over chapter 1 & 2 Printing Production

Ch. 1

-The first part of the printing production begins with a sales rep. They tell what is going to be needed for the job such as any special supplies and any concerns about the job. Sales reps are also the ones you can go to for pricing of the job and an estimated time frame the job can be finished in.

-Costumer service (CSR) will know the current status of the job. they are the people who do the communicating and prevent most problems from occurring.

Average sale rep's/customer service rep's annual salary: $37,000

-Estimators in printing production process determine job costs and press time as well as bindery time.

Average estimator's annual salary: $44,070

-Preflight technicians is where the job is sent on its way to prepress production. This is where the techs check for any problems so they won't run into them later when it's closer to the deadline. They also organize the job into folders so it will go along smoother with no hiccups.  

Average preflight technician's annual salary: $44,070

-The last stage in the printing production is when the job is sent to the prepress operator. There job is to working with the job a little bit to make sure it is ready for the other parts of workflow , such as doing impositions, trapping, and RIPping (raster image processing).

Average prepress operator's annual salary: $43,000

Key terms:

Imposition - process of laying out indiviual pages or other pieces in final printing position.

RIP - interprets the incoming page-description (PDF) information and converts that data to a literal bitmap image that instructs the marking engine of the output device how to image the film and plates.

Trapping - provides a combination of colors at edges of abutting color areas to camouflage any slippage.

Die cutting - shaped medal cutter that is used to trim the edge of a piece in a special shape or to punch a shaped hole through the piece.

key term definitions and picture above came from:

Print Production with Adobe Creative Suite Applications

Ch. 2

Halftone dots - uses tiny dots to make shades of colors

DPI - (dots per inch) is used as a form of resolution for printers. 

 This is very important because the image may be crisp on the screen but the printers DPI if set low will make the print look very pixelated.  

LPI - (lines per inch) the frequency of halftone dots, measured along a row of dots.

 This is very important so the photograph does not have to crisp of edges and the dots don't look too far apart.

PPI - (pixels per inch) this is the image resolution.

 This is very important and should also be set at around 2x the resolution it is being printed at and should usually be around 300 PPI when saving.

CMYK - printers use these colors to create halftone dots to match any color.

RGB - computer screens use these colors.

The above picture shows that RGB as a bigger variety in colors, but CMYK has its limitations. A monitor can't display the exact same colors and print as our human eyes can see.

Spot colors - used when needing to print colors outside the range of CMYK inks. This is not ideal to add to a project because the costs will go way up for adding more plates and more color.

Registration - accurate alignment of the printed inks

Rich black - C60-M40-Y40-K100 but it may vary from different printing companies.  this is a process of adding little additional colors so the solid black does not look anemic. 

Color management - ways to control your environment so your choosing the right colors:

 Minimize lighting interference (avoid glare on screen).

 Subdue that psychedelic monitor background

bright screen            compared to       plain screen

Calibrate and profile your monitor

All images where used from Print Production with Adobe Creative Suite Applications