Ch. 1
-The first part of the printing production begins with a sales rep. They tell what is going to be needed for the job such as any special supplies and any concerns about the job. Sales reps are also the ones you can go to for pricing of the job and an estimated time frame the job can be finished in.
-Costumer service (CSR) will know the current status of the job. they are the people who do the communicating and prevent most problems from occurring.
Average sale rep's/customer service rep's annual salary: $37,000
-Estimators in printing production process determine job costs and press time as well as bindery time.
Average estimator's annual salary: $44,070
-Preflight technicians is where the job is sent on its way to prepress production. This is where the techs check for any problems so they won't run into them later when it's closer to the deadline. They also organize the job into folders so it will go along smoother with no hiccups.
Average preflight technician's annual salary: $44,070
-The last stage in the printing production is when the job is sent to the prepress operator. There job is to working with the job a little bit to make sure it is ready for the other parts of workflow , such as doing impositions, trapping, and RIPping (raster image processing).
Average prepress operator's annual salary: $43,000
Key terms:
Imposition - process of laying out indiviual pages or other pieces in final printing position.
RIP - interprets the incoming page-description (PDF) information and converts that data to a literal bitmap image that instructs the marking engine of the output device how to image the film and plates.
Trapping - provides a combination of colors at edges of abutting color areas to camouflage any slippage.
Die cutting - shaped medal cutter that is used to trim the edge of a piece in a special shape or to punch a shaped hole through the piece.
key term definitions and picture above came from:
Print Production with Adobe Creative Suite Applications
Ch. 2
Halftone dots - uses tiny dots to make shades of colors
DPI - (dots per inch) is used as a form of resolution for printers.
This is very important because the image may be crisp on the screen but the printers DPI if set low will make the print look very pixelated.
LPI - (lines per inch) the frequency of halftone dots, measured along a row of dots.
This is very important so the photograph does not have to crisp of edges and the dots don't look too far apart.
PPI - (pixels per inch) this is the image resolution.
This is very important and should also be set at around 2x the resolution it is being printed at and should usually be around 300 PPI when saving.
CMYK - printers use these colors to create halftone dots to match any color.
RGB - computer screens use these colors.
The above picture shows that RGB as a bigger variety in colors, but CMYK has its limitations. A monitor can't display the exact same colors and print as our human eyes can see.
Spot colors - used when needing to print colors outside the range of CMYK inks. This is not ideal to add to a project because the costs will go way up for adding more plates and more color.
Registration - accurate alignment of the printed inks
Rich black - C60-M40-Y40-K100 but it may vary from different printing companies. this is a process of adding little additional colors so the solid black does not look anemic.
Color management - ways to control your environment so your choosing the right colors:
Minimize lighting interference (avoid glare on screen).
Subdue that psychedelic monitor background
bright screen compared to plain screen
Calibrate and profile your monitor
All images where used from Print Production with Adobe Creative Suite Applications
