Direct mail

This direct mail piece is going to be a 5x7 and have direct audience. The direct mail is supposed to be made so it can be sent to two different audiences as well. Instead of sending the same mail to everyone it is better to have the mail be directed more to the audiences of the receivers.
The pictures below show a few thumbnail sketches of the direct mail.

In the first picture it shows that there will be the same picture in the front and have different backs directing toward incoming freshman to join the Pittstate soccer club.

The next thumbnail sketches show two fronts and two backs to  promote college students that want to just play soccer for fun and some that would like to compete in a tournament.