When you type your URL or text and fill in the blanks on the Microsoft Tag generater online it will create a way for people to interact and scan it on their mobile devices. The tag generates by having a white border so it is readable and
Use a Microsoft Tag so you can track who goes to your website. Also Microsoft Tags allow you to create start and end dates for promotional or seasonal purposes. They are vector so you can scale to as large as you want.
This is an example of my custom tag I made: