Monday, September 24, 2012

Direct Mail

Thumbnail and roughs of my direct mail piece:

Specifications for the direct mail piece:
  • 4 color | 2 sides
  • Trim size | 7x5 inches
  • Bleed | .125 inches on all sides
  • Margins | .25 inches
  • Paper stock: 12 pt or 80# coated cover weight | White
  • Quantity to print (for price quote only) 500 total (250 for each audience)
Target audience:
photojournalists at the college and writters at the college

Call to action:
Get the audience to walk-in to apply



The cost it will take to produce 250 of each postcard for the different target audiences will be $70.25 for each set of 250. With a total of 500 prints made the total cost with variable data included in cost will be $140.50 .
 
Copyright Statement. Images were downloaded from freepick.com and fromdesginers.com. 

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